Your business might be at an advantage if you can improve its LinkedIn profile's ranking on the site's search engine, A.J. Kumar writes. You can accomplish this mission by adding keywords to your business' profile and by building a larger network. "LinkedIn prefers to display results that have at least some connection with the search user -- even if these connections are only second or third level, rather than first level direct relationships," he writes.
4 ways to optimize a LinkedIn profile for search
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