American Airlines reveals new logo, look for its fleet

American Airlines on Thursday unveiled an updated logo and look for its incoming fleet of new planes, as well a commercial with the tagline "Change is in the air," in the brand's first rebranding in more than four decades. The airline worked with FutureBrand on the revamp and McCann Worldgroup on the new spots, which feature a voice-over by "Mad Men" star Jon Hamm and show people all over the world looking up in awe at American's planes. Some observers wondered why American's iconic look needed updating. There is "nothing wrong with American's current identity," said Henry Harteveldt, an analyst at Hudson Crossing. "It is classic, like a Chanel suit. It is timeless."

View Full Article in:

Advertising Age (tiered subscription model) · NBC News · Bloomberg Businessweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY