Don't let desperation ruin your business

01/17/2013 | Inc. online (free registration)

When your company is struggling, you may feel pressure to do anything you can to get it back on track, writes Cornell professor Samuel Bacharach. "But it's precisely when you're fed up with your present situation and are willing to try something different just for the sake of it that you're most likely to be rewarded with a mediocre result." You can avoid making poor decisions in these situations by managing your ego and paying attention to relevant data, he advises.

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