Kao USA seeks an agency for media, digital

01/17/2013 | Advertising Age (tiered subscription model)

Saying it wishes to "consolidate traditional media and digital media/marketing with a single agency lead," Kao USA has sent a number of agencies a request-for-information. Kao USA, a unit of Japanese personal-care manufacturer Kao Corp., says the agency it seeks will be responsible for consumer marketing communications but not public relations, TV and print creative, or in-store promotions.

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