W+K designs a crowdsourced wedding registry for Dodge Dart

01/17/2013 | Advertising Age (tiered subscription model)

Wieden+Kennedy is promoting the idea of an online wedding registry for the Dodge Dart. The vehicle can be customized on the website, and with a fundraising goal set, wedding guests woulds be asked to contribute toward it. Crowdfunding company RocketHub manages the money until the big day, sending a check to the couple even if the goal has not been met. The agency has worked the registry idea into its "How to Change Cars Forever" theme for the brand with a new spot.

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