W+K designs a crowdsourced wedding registry for Dodge Dart

01/17/2013 | Advertising Age (tiered subscription model)

Wieden+Kennedy is promoting the idea of an online wedding registry for the Dodge Dart. The vehicle can be customized on the website, and with a fundraising goal set, wedding guests woulds be asked to contribute toward it. Crowdfunding company RocketHub manages the money until the big day, sending a check to the couple even if the goal has not been met. The agency has worked the registry idea into its "How to Change Cars Forever" theme for the brand with a new spot.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY