Location targeting is expected to exceed half of all mobile ad spend in 2017

01/17/2014 | MediaPost Communications

Location-targeted mobile advertising is on track to account for just over half of all mobile ad spend three years from now, according to BIA/Kelsey. That would bring the dollar total from $1.4 billion in 2012 to $10.8 billion in 2017. "Smartphone penetration combined with myriad behavioral and location signals enable better attribution, while advertiser demand for tighter ROI further compels it," said Mike Boland, BIA/Kelsey's vice president of content.

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