Moving Yahoo beyond display ads is no easy task

01/17/2014 | New York Times (tiered subscription model), The

The departure of Yahoo executive Henrique de Castro, a prominent hire by CEO Marissa Mayer, demonstrates that the task of turning around the Web company is a difficult one, write Vindu Goel and Claire Cain Miller. "We've always been clear that this was going to be a multiyear process, but we're gaining momentum and putting out new ad products and services regularly," Yahoo spokeswoman Sarah Meron said.

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New York Times (tiered subscription model), The

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