TalkingRain's billion-dollar plan hinges on c-stores

01/17/2014 | CSP

TalkingRain Beverage Co. Chief Executive Officer Kevin Klock has a simple plan to make the company's Sparkling ICE a $1 billion brand within the next four years: put a bottle of the sparkling water in every consumer's hand. To do that, the company is focusing on brand awareness, product innovation and partnering with c-stores for direct-store delivery. "The biggest challenge is that 70% of people know what they want when they get to a store. So brand awareness for us is big. We'll rely on marketing campaigns directed at c-stores, because you have to become top of mind with consumers," Klock said.

View Full Article in:

CSP

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Purchasing Manager - Food and Beverage
The Culinary Institute of America - Greystone Campus
St. Helena, CA
General Manager
The Culinary Institute of America
San Antonio, TX
Assistant Restaurant Manager
The Culinary Institute of America
San Antonio, TX
Sous Chef
Swarthmore College
Swarthmore, PA
Lead Cook/Sous Chef
University of San Diego
San Diego, CA