Yahoo must now sell its refresh to advertisers

Yahoo chief Marissa Mayer has improved the brand's standing in the tech community and increased traffic, but she still must convince advertisers that it offers a profitable package, executives say. "The pieces are all there, but there is certainly still a challenge in putting them all together in a manner that continues to attract and excite consumers," said AKQA Media's Scott Symonds.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY