AOL seeks to boost Net ad share with latest deal

01/18/2007 | MSNBC

AOL's 2004 deal to buy Advertising.com turns out to have been a forward-thinking move, as the acquisition has proven key to the Time Warner unit's successful transition to an ad-driven portal. This week's announced purchase by AOL of Swedish online marketer TradeDoubler, which has technology that allows for sellers to target likely buyers with their sales pitches, is another part of the same strategy.

View Full Article in:

MSNBC

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO