AICPA's Metzler discusses CPA-client relationships

01/18/2010 | JournalofAccountancy.com

James Metzler, CPA, vice president of small-firm interests at the AICPA, offers suggestions for CPAs interested in developing stronger relationships with clients. Metzler says that strengthening such relationships depends on the CPA's ability to truly feel what the client is feeling. He suggests that CPAs need to connect with their clients on an emotional level before they can connect about their business.

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