Are you a conversationalist or a spammer?

01/18/2010 | Social Media Explorer

Marketers need to strike a balance between conversation and self-promotion to get the most out of Twitter, argues Jason Falls. At one extreme, Falls writes, marketers get so caught up in conversations that they overlook opportunities to promote their brand; at the other, marketers fail to engage their followers and simply bombard them with promotional tweets. There's no right or wrong here, Falls argues, but it's essential to find a marketing style that fits your company's goals.

View Full Article in:

Social Media Explorer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO