California Tortilla talks up a storm

01/18/2010 | SmartBrief/SmartBlog on Social Media

The California Tortilla chain of burrito restaurants has won popular acclaim -- and marketing awards -- for its social-media efforts, such as unusual promotions publicized via Twitter and Facebook. The key, says marketing director Stacey Kane, is to find your business' voice and resist the urge to spam your fans. "People dislike their feeds getting clogged up," Kane says. "I try really hard not to get sucked into the social-networking vortex."

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Account Manager
Crain's New York Business
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH