GroupM launches mega radio network

01/18/2010 | Mediaweek

GroupM Network Radio is a new division within WPP Group that was created by merging radio-buying units operated by Mediacom, Mindshare and Mediaedge:cia. Kim Vasey, senior partner and director of radio for Mediaedge:cia, is chief of the new division, whose billings of more than $200 million reportedly make it the biggest such radio network in North America.

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