Opportunities abound for those with social skills

01/18/2010 | Adweek

As companies scramble to find marketers that can implement strong social-media campaigns, a broad range of self-proclaimed experts are stepping up. It's uncertain whether such programs will likely fall to social-media agencies or become part of integrated campaign efforts. "There's demand in the marketplace for creating a new type of agency. The question is whether that's viable long term," Forrester Research analyst Sean Corcoran says.

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