Sprint's prepaid unit does "Super Bowl Shuffle"

01/18/2010 | Wall Street Journal, The

In a highly unusual move for a prepaid wireless carrier, Sprint Nextel's Boost Mobile unit will air a Super Bowl TV spot that recreates the "Super Bowl shuffle" hip-hop song and video cut by the 1985 champion Chicago Bears. Boost has recalled several veterans from the team, including Jim McMahon, Willie Gault and Mike Singletary, in a move designed to raise brand awareness.

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