We're on a mission, says Seventh Generation CEO

01/18/2010 | Forbes

Authenticity and a sense of mission can help small companies take on the big boys, says Chuck Maniscalco, CEO of Seventh Generation, which produces green cleaning products. Maniscalco says his company offers a genuine commitment to planet-friendly business practices that rivals such as Clorox can't match. "We are authentic," he says. "Consumers are evermore looking to buy from responsible companies."

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