3 ways product packaging can help you sell

01/18/2011 | Advertising Age (tiered subscription model)

Marketing consultant James Black examines the role product packaging can play in attracting new customers and keeping old ones, promoting the revamping of a brand and helping to move products off the shelves. "Not every consumer sees the brand's advertising or is exposed to the exciting social media that your brand is doing," Black writes. "But all of the consumers who buy your brand do interact with your humble package."

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