3 ways product packaging can help you sell

01/18/2011 | Advertising Age (tiered subscription model)

Marketing consultant James Black examines the role product packaging can play in attracting new customers and keeping old ones, promoting the revamping of a brand and helping to move products off the shelves. "Not every consumer sees the brand's advertising or is exposed to the exciting social media that your brand is doing," Black writes. "But all of the consumers who buy your brand do interact with your humble package."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Sheraton
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA