Yum! Brands seeks buyers for Long John Silver's and A&W

Yum! Brands said it will put its A&W and Long John Silver's chains up for sale and focus more resources on international expansion of its Taco Bell, KFC and Pizza Hut brands. Analysts agree the likely buyer for the two smaller chains will be a private-equity firm attracted to their steady royalty streams, as all of the restaurants in both chains are franchises.

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Wall Street Journal, The · Advertising Age (tiered subscription model)

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