Can marketers and developers learn to speak the same language?

01/18/2012 | iMedia Connection

It can sometimes seem as if marketers and developers speak completely different languages, writes Shawn Rorick. To work together effectively and generate new ideas, both sides need to actively reach out and try to understand how their colleagues approach problems, Rorick argues. "We aren't at a stage yet where most programmers are thinking like marketers and vice versa. However, we are at the critical point where you can connect the dots between the two," he writes.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY