How Ralph Lauren markets luxury in a digital world

01/18/2012 | Star Tribune (Minneapolis-St. Paul, Minn.)

Ralph Lauren has embraced its inner geek to reach out to customers in a digital world, executive vice president of advertising and marketing David Lauren said in his keynote address at Retail's BIG Show. "We fuse art, fashion and technology. There is no secret. It's about finding the right technology to help you tell the story."

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Star Tribune (Minneapolis-St. Paul, Minn.)

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