Should SMBs spend less money on social media?

01/18/2012 | InformationWeek SMB

Small and medium-sized businesses are projected to spend a combined $2 billion on paid social media advertising and promotions this year -- with that figure expected to increase to $7.7 billion in 2016, according to a recent report by Borrell Associates. Company chief Gordon Borrell says social media marketing can be a mixed bag, and that businesses are better off seeking professional assistance, so they don't inadvertently damage their brand. "I don't think it's going to work out all that well for them unless they get professional help," he says.

View Full Article in:

InformationWeek SMB

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY