Coca-Cola puts money toward saving real polar bears

01/18/2013 | Reuters

Coca-Cola has donated $4 million toward the World Wildlife Fund's Arctic-preservation efforts, hoping to help protect polar bears -- whose virtual versions populate its commercials -- from the effects of climate change. "Polar bears have been a much-loved part of our iconic Coca-Cola advertising for over 90 years and because of this strong tie, and our partnership with the WWF, we want to help create a future for polar bears and their Arctic home," says Coca-Cola's Hilary Quinn. The brand's donation kicks off a European campaign to raise awareness about the troubles in the polar bear's habitat.

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