Social objects bind us together. The more important a social object is to us, the stronger it'll bind us to others who also hold that social object. Few social objects bring us together at a more ferocious pace than sports. Hockey, for example, which began this past weekend after a long and grueling lockout, is a prime example. As we prepare for WOMMfest and social object maven Hugh MacLeod, we take a look at why and how the NHL brings people together. Check out the infographic.
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