Simple steps to improve your LinkedIn presence

01/18/2013 | Sales Benchmark Index

LinkedIn has added features that make it more useful for demand generation, writes John Koehler, but marketers must take certain steps to make the most of them. For example, set aside part of every week to update your LinkedIn pages, build your network and reach out to the connections there. Take advantage of the "endorsements" feature to establish credibility, and be sure to participate in relevant groups.

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