TCL sees "Iron Man 3" product placement as a global opportunity

01/18/2013 | Hollywood Reporter, The

Chinese electronics manufacturer TCL is buying in to Hollywood, purchasing the naming rights to the former Grauman's Chinese Theatre and procuring product-placement of its devices in the upcoming "Iron Man 3." "TCL has attached great importance to the collaboration with Hollywood. Through this cross-industry collaboration, we are looking at introducing our latest smart products to consumers from around the world via a wide range of different brand promotion activities associated with the 'Iron Man 3' theme," said CEO Zhao Zhongyao.

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Hollywood Reporter, The

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