For Wendy's, breakfast is not the most important meal of the day

01/18/2013 | BurgerBusiness.com

Wendy's will keep breakfast on the menu at about 400 locations, but it has scrapped the morning meal at many restaurants and has no plans to expand it to new stores any time soon, CEO Emil Brolick said. The company took a $14.6 million charge to write off equipment at stores with lackluster breakfast sales.

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