Coke returns to Super Bowl with pregame ads

01/19/2006 | USA Today

Coca-Cola, which left the big ticket and big audience Super Bowl to rival Pepsico for most of the past decade, is back at the big (ad) game this year. But unlike Pepsico, which has two minutes of commercials during the game, Coke has opted to promote its Full Throttle energy drink during the pregame show, where it will be the main sponsor for the final 30 minutes of that segment.

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