Column: Yahoo!, newspapers pact not so unlikely

01/19/2007 | Bloomberg Businessweek

A new partnership between a consortium of nine publishers of more than 215 U.S. daily newspapers and Yahoo! HotJobs isn't really a case of print sleeping with the enemy, writes Jon Fine in BusinessWeek. The "Nine Amigos" see the venture, which could be expanded to other areas, as a way to build their online competitive edge, while Yahoo! wants a partner to shore up its advantage with local ads over rival Google.

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