Web video still an underachieving ad vehicle

01/19/2007 | Advertising Age (tiered subscription model)

Marketers have yet to adapt to the creative and logistical challenges of developing ads to accompany online video, according to attendees at the NATPE convention in Las Vegas. Challenges include the lack of a streamlined ad-buying process and concerns from content sites over the pairing of inappropriate ads with video, such as an automaker spot matched to news footage of a car crash.

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