A new coalition of ad groups that was formed to develop internal rules for behavioral targeting has been in development since DoubleClick became part of Google two years ago, but the arrival in Washington of the new administration makes this mission even more critical, according to Randall Rothenberg, the IAB's president and CEO. "This is everybody's issue," Rothenberg said. "We've just got to get ahead of this. We have no choice." Julius Genachowski, set to chair the FCC, has an online background, having worked at IAC.
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