Serial entrepreneurs feed their need for risk

01/19/2009 | Entrepreneur online

When Judy Johnston considered leaving her corporate post to start her first company, her rationale was almost indifferent: "I thought, 'At 32, if it doesn't work, so what? I'll earn more money,' " recalls the founder of Blue Lake Publishing, now 15 years older with three companies under her belt. Experts say serial entrepreneurs such as Johnston show a higher tolerance for risk and a greater preference for innovation compared with entrepreneurs who stay on to watch their babies grow.

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