Ad shop launches fund of clients' shares

01/19/2010 | New York Times (tiered subscription model), The

The KBS&P Client Stock Index is a small mutual fund from Kirshenbaum Bond Senecal & Partners whose shares are made up of its 18 publicly traded clients, including BMW, Diageo and Weight Watchers. The index, which is being launched via KBS&P client Vanguard Group with a $500,000 investment from the agency, is a way for KBS&P to demonstrate its attentiveness to clients' bottom-line concerns.

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New York Times (tiered subscription model), The

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