Ensure e-mail recipients know what's expected

01/19/2010 | ClickZ

Jeanniey Mullen, chief marketing officer for Zinio and sister company VIVmag, says many marketers understand that marketing e-mails tend to be either for branding purposes or are meant to drive traffic and possibly a purchase. However, not all recipients of marketing e-mails understand why they are receiving such e-mails or what they are expected to do with them. Mullen suggests tips to ensure recipients make the connection.

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