Italy's Versace to enter mobile phone sector

01/19/2010 | Wall Street Journal, The

In May, Gianni Versace plans to introduce a luxury mobile phone created by Donatella Versace. The designer collabourated with ModeLabs Group, which also makes phones for Tag Heuer and Christian Dior. "Before, brands couldn't imagine that a luxury telephone was possible," said ModeLabs Chief Executive Stéphane Bohbot. "Now, limited distribution and [customised] design have created a new interest for brands in telephones."

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Wall Street Journal, The

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