MediaTrust acquires e-mail marketing firm Kenzei

01/19/2010 | MediaPost Communications

The digital agency MediaTrust has purchased e-mail marketing specialist Kenzei, known for efforts to target consumers who began but failed to complete online purchases. Kezei's "innovations in helping advertisers increase conversion rates after consumers have abandoned forms and shopping carts" would augment MediaTrust Conversion Solutions tools, according to MediaTrust's chief executive, Peter Bordes.

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