Promise ads aim at toppling Smart Balance

01/19/2010 | MediaPost Communications

Ads for Unilever's Promise spread take on Smart Balance directly, saying the rival product is not natural, as it claims. The campaign says Smart Balance, which runs ads saying "We think natural tastes better," has ingredients including vegetable monoglycerides and artificial flavors.

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SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Baking & Pastry Chef Instructor
The Culinary Institute of America - Greystone Campus
St. Helena, CA
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Management Training Program
Hilllstone Restaurant Group
Multiple Locations, SL_Multiple Locations