Promise ads aim at toppling Smart Balance

01/19/2010 | MediaPost Communications

Ads for Unilever's Promise spread take on Smart Balance directly, saying the rival product is not natural, as it claims. The campaign says Smart Balance, which runs ads saying "We think natural tastes better," has ingredients including vegetable monoglycerides and artificial flavors.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Chef
Whole Foods
Bellevue, WA
Sous Chef
Sheraton
Salt Lake City, UT
Executive Chef
The Lodge & Spa at Callaway Gardens Job
Pine Mountain, GA