Sundance festival goes social

01/19/2010 | Wall Street Journal, The

The Sundance Film Festival is dialing up its social-media presence ahead of this year's outing. Celebrity Twitter users Joan Rivers, Kenneth Cole and America Ferrera have been booked to guest-tweet about the festival, and organizers have launched an iPhone app that provides movie information along with the fest's Facebook and Twitter feeds.

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Wall Street Journal, The

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