7 steps to ensure your online contest is a winner

01/19/2011 | Small Business Trends

Running a contest through Facebook or Twitter can be a great way to build up your following. But do it wrong and your big promotion could generate chirping crickets rather than clicking customers, warns Lisa Barone. Research other online contests to see what works, she suggests, then make sure you have an interesting prize and simple entry guidelines. Above all, make sure you're fully committed to the contest and ready to promote it for all you're worth.

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