Digital alliance touts privacy efforts with info icon

01/19/2012 | New York Times (tiered subscription model), The

The Digital Advertising Alliance is rolling out an ad campaign to explain the blue triangular "i"-for-info symbol online privacy icon to consumers. The Digital Advertising Alliance ads use the headline "Will the right ads find you?" and contain information on how marketers use information to present relevant ads to Internet users.

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New York Times (tiered subscription model), The

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