Get creative to build buzz with Pinterest

01/19/2012 |

Pinterest is essentially an image-sharing site, but it's still a potentially fruitful space for online marketers, writes Kaila Strong. The obvious place to start is by sharing visual content, but Pinterest can also serve as a useful platform for staging contests, highlighting customer-created content or conducting market research. "With a bit of creativity and research you’re bound to find a way to use the new platform," Strong writes.

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