Rich-media ads emphasize visual cues, provide metrics

01/19/2012 | New York Times (tiered subscription model), The

The trend of rich-media online ads being imbedded within photographs is likely to continue with the acquisition of Image Space Media by Vibrant Media. The image-based ads, which the automotive industry is using first, should help marketers monetize ads by tracking click-through rates and other metrics.

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New York Times (tiered subscription model), The

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