Social media marketers claim ROI, but disagree on the definition

01/19/2012 | MediaPost Communications

About 9 out of 10 social media marketers say they see a return on investment from their campaigns, but about 1 in 20 use a traditional revenue-less-costs calculation to figure out their ROI, according to a Wildfire study. Instead, marketers are seeking to redefine social ROI in terms of increased fans, likes, comments or other interactions, or are turning to more nebulous metrics such as brand awareness.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA