Social media marketers claim ROI, but disagree on the definition

01/19/2012 | MediaPost Communications

About 9 out of 10 social media marketers say they see a return on investment from their campaigns, but about 1 in 20 use a traditional revenue-less-costs calculation to figure out their ROI, according to a Wildfire study. Instead, marketers are seeking to redefine social ROI in terms of increased fans, likes, comments or other interactions, or are turning to more nebulous metrics such as brand awareness.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY