Social search could help Google+ lure charities

01/19/2012 | Guardian (London), The

Charities are embracing Google+ following the social network's integration into Google's core search engine, officials say. Many charities are still figuring out how best to use Google+, but are launching a presence on the site in the hope of boosting their search rankings. "We made a strategic decision to have a play with Google+," says Steve Palmer of Cancer Research UK.

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