Study: Tablet users are bigger, more frequent spenders

01/19/2012 | Direct Marketing News

Tablets are distinguishing themselves as a unique platform for mobile commerce, according to a study from Adobe Systems that finds tablet users to be freer spenders who are three times as likely to make a purchase as consumers on using smartphones. "Retailers need to stop thinking of mobile as one big category that includes tablets and smartphones," said John Mellor, vice president of strategy and business development in Adobe's Omniture business unit. "Retailers would benefit by segmenting tablet users and smartphone users into different buckets."

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