Top tools to help you get started with online marketing

01/19/2012 | ClickZ

You should do your research before implementing an online marketing strategy for your small business, Liana Evans writes. A number of tools, including Google Alerts, Twitter's search feature and Viralheat, can help you refine your approach. Another important resource -- Social Technographics Profile by Forrester -- can help you to get more insights into your target audience.

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