VW targets enthusiasts first with new Golf R iPad app

01/19/2012 | MediaPost Communications

Volkswagen's iPad application for the latest iteration of the high-performance Golf R provides an immersive, interactive experience for enthusiasts, offering up a history of the Golf, insights into the car's engineering, performance videos and other material. This app departs a bit from earlier efforts, targeting a narrower initial audience of fans deemed more likely to share their enthusiasm on social networks.

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