YouTube pitches itself to filmmakers at Sundance

YouTube is showing trailers for three independent films featured on its service before showings during Sundance's Shorts Program. YouTube is using its presence at the festival to attract more professional creators and draw in more advertisers, and its outreach includes a YouTube Audience Award for the film that garners the most views during festival days. "Most people don't think of this amazing content when they think of YouTube," said Danielle Tiedt, YouTube's vice president of marketing.

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