Full-screen video ads could mark dawn of a new era

01/20/2004 | InternetNews.com · NYTimes.com

Several Web sites including MSN, ESPN and Lycos today are scheduled to begin testing a new service from Unicast that delivers full-screen, TV quality video advertisements in Microsoft's Windows Media Player format. The technology could usher in a new era of Internet advertising, industry analysts said.

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InternetNews.com · NYTimes.com

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