In overseas advertising, multinationals think locally

01/20/2004 | NYTimes.com

While one survey found nearly two-thirds of consumers in countries such as France and Germany said they were less likely to buy American goods because of opposition to the U.S.-led war in Iraq, marketers say Europeans still like U.S. brands they know, such as Levi's. Still, in its European ads, McDonald's emphasizes its use of local products, while some foreign brands poke fun at American products in their commercials.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA